The New 2011 BMW X3

The all-new BMW X3 – due to arrive in dealerships by the end of 2010
Model highlights – the all-new 2011 BMW X3 has been finessed beyond imagination.  Introducing a smooth-shifting eight-speed automatic transmission, an 8.8″ LCD screen and hard-drive based navigation system.  The nav system’s maps show detailed 3D maps of some urban areas.  These [...]

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My BMW Isetta 300

The Mille Miglia, the famous road race for veteran cars that runs from the town of Brescia in Northern Italy to Rome and back, takes three days to complete. A dream for any driver. And strenuous too. Because the route covers winding passes and interminable country roads. The engines of these veteran cars (only models [...]

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BMW’s Megacity Vehicle – Passenger Cell Made From Carbon

The BMW Group is once again breaking new ground with the Megacity Vehicle (MCV), due to come onto the market in 2013: “The Megacity Vehicle is a revolutionary automobile. It will be the world’s first volume-produced vehicle with a passenger cell made from carbon. Our LifeDrive architecture is helping us to open a new chapter [...]

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The History of the BMW Emblem

The first documentation we have of the BMW logo is from 1915. It is commonly thought that the BMW logo was modeled after an airplane propeller with blades whirring in a blue sky background.  But that is not the actual story of the logo.  The logo evolved from the father company of BMW, Rapp Motor [...]

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Jeff Koons Unveils 17th BMW Art Car

At the premiere of the 17th BMW Art Car Jeff Koons unveiled and signed his car in front of 300 international VIP guests on June 1 in the Centre Pompidou, one of the world’s most prestigious cultural institutions for modern and contemporary art. It is the same place where Roy Lichtenstein back in 1977 first [...]

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BMW Premieres the “Ultimate BMW Experience”

Spartanburg, S.C. – May 7, 2010… BMW, a longtime fixture in the Upstate of South Carolina, recently launched “The BMW Experience”. In leveraging BMW’s multiple assets in Spartanburg County, BMW hopes to create a fresh appreciation for the brand by giving individuals and groups more options to come experience The Ultimate Driving Machine firsthand.
Combining BMW’s [...]

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  • The New 2011 BMW X3
  • My BMW Isetta 300
  • BMW's Megacity Vehicle - Passenger Cell Made From Carbon
  • The History of the BMW Emblem
  • Jeff Koons Unveils 17th BMW Art Car
  • BMW Premieres the "Ultimate BMW Experience"

  • BMW Recognition

  • BMW ConnectedDrive Receives Critical Acclaim

    BMW ConnectedDrive receives critical acclaim for enhancements to safety, convenience.
    BMW of North America received three awards at the 10th annual international Telematics Update Conference in Detroit, including the prestigious Global Car Manufacturer Award for BMW ConnectedDrive. Also recognized was BMW’s Enhanced Automatic Collision Notification system (Best Embedded Telematics Service Award), developed in cooperation with the [...]

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  • Jeff Koons Unveils 17th BMW Art Car

    Jeff Koons Unveils 17th BMW Art Car

    At the premiere of the 17th BMW Art Car Jeff Koons unveiled and signed his car in front of 300 international VIP guests on June 1 in the Centre Pompidou, one of the world’s most prestigious cultural institutions for modern and contemporary art. It is the same place where Roy Lichtenstein back in 1977 first [...]

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  • BMW Manufacturing

  • BMW Manufacturing - Paint Process

    BMW Manufacturing – Paint Process

    Not An Ordinary Paint Job

    Step 1. Phosphate Bath

    Your BMW is immersed in a bath of phosphate, zinc, manganese, and nickel, then removed. The chemicals form a protective crystalline coat that aids in the corrosion-protection process.  It’s the first of several layers of protective coating that will be applied to your BMW body.
    Step 2. E-Coat: [...]

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  • BMW Manufacturing - Assembly

    BMW Manufacturing – Assembly

    BMW Assembly

    Intro to Vehicle Assembly Process: Let the performance begin
    To this point in the process, we have worked to prepare the canvas.  Now begins the work of filling it with the combination of components, options, and luxuries that will make this BMW as distinctive as its owner.  This is Assembly, where it all [...]

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  • Future BMW

  • BMW's Megacity Vehicle - Passenger Cell Made From Carbon

    BMW’s Megacity Vehicle – Passenger Cell Made From Carbon

    The BMW Group is once again breaking new ground with the Megacity Vehicle (MCV), due to come onto the market in 2013: “The Megacity Vehicle is a revolutionary automobile. It will be the world’s first volume-produced vehicle with a passenger cell made from carbon. Our LifeDrive architecture is helping us to open a new chapter [...]

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  • Introducing the 2011 BMW 335is

    Introducing the 2011 BMW 335is

    BMW has engineered a new type of 3 Series, exclusively for the U.S.  Known as the 335is, and available in dealerships starting in April and June, this car is a more exotic 335i, and a slightly tamer M3. The “i” in “is” represents fuel-injection, and the “s” represents sport. It is available in either a [...]

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  • Other Recent Articles

  • BMW M5 & M6 101

    BMW M5 & M6 101

    Brief History of BMW M5 & M6
    The M cars, short for “Motorsport” or M-Technik, were initially designed for BMW racing in the 1960s and 1970s.  BMW vehicles sold to the public started to be available with the M badge, denoting a higher trim model that included increased engine performance, enhanced suspension and aerodynamics plus interior and [...]

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  • BMW Supports New iPod Out Feature

    BMW Supports New iPod Out Feature

    Next generation of vehicle integration for iPhone and iPod touch enables use of the latest iPod music features in BMW and MINI vehicles.
    BMW Group today announces its support for the new iPod Out feature released in iOS 4, the latest version of Apple’s mobile operating system. The launch of a newly developed BMW Group interface [...]

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  • The BMW "Spicup" or Spider-Coupe

    The BMW “Spicup” or Spider-Coupe

    GREEN ICON -This brash-looking car had long been given up for lost. It was only last year that was it rediscovered by a private collector in a barn in Holland. But it was undeniably the worse for wear. Orangey-red paint tried valiantly but in vain to hold the crumbling body together, the underpinnings could only [...]

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  • Limited Production: 2011 BMW Frozen Gray M3 Coupe

    Limited Production: 2011 BMW Frozen Gray M3 Coupe

    Nearing the 25th anniversary of the original BMW M3, BMW of North America today announced a production run of thirty identically-equipped 2011 Frozen Gray M3 Coupes for the United States. The 2011 Frozen Gray M3 Coupe features a special matte-gray paint with a deep metallic luster to further accentuate the athletic lines of the legendary [...]

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  • The BMW Pathfinder – A New Concept of Navigation

    My Navigation got me to Disneyland. Now what?
    Just imagine that you are on your way to Disneyland and you know that you have to get your tickets for the guided tour through California Adventure at the Info Counter South. The following questions occur to you in quick succession: Where can I park? How do I [...]

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