The History of the BMW Emblem

The first documentation we have of the BMW logo is from 1915. It is commonly thought that the BMW logo was modeled after an airplane propeller with blades whirring in a blue sky background.  But that is not the actual story of the logo.  The logo evolved from the father company of BMW, Rapp Motor Works.  When ownership of Rapp’s company changed, the company name eventually became Bavarian Motor Works and the logo was changed to represent the blue and white colors of the Bavarian flag.  Over the years, the logo has been modified only slightly, with changes of the font in BMW and the border surrounding the logo.

The emblem was and is today BMW’s continuing promise to produce an outstanding product…over and over again.