J.D. Power and Associates Take A Close Look at the 2010 BMW 3 and 5 Series Models….And Approve

J.D. Power and Associates ranked the BMW 3 Series and 5 Series highest in their categories in the 2010 Automotive Performance Execution and Layout (APEAL) Study.  The 3 Series was awarded the Entry Premium Car segment, and the 5 Series won the Midsize Premium Car segment.  The 1 Series was the runner up to the 3 Series in the Entry Premium Car segment.

What APEL strives to determine is how gratifying a new vehicle is to drive.   Their results are straight from the horse’s mouth – directly from the owners’ evaluations – concerning 8o different attributes of the cars.  The results are calculated from more than 76,000 purchasers and leasers of the model year 2010.

In addition, J.D. Power and Associates gave BMW the highest awards for 2010 in Dealer Financing Satisfaction.  In fact, BMW has earned 21 J.D. Power Awards in the last 13 years, and has earned more financing awards than any other luxury automaker.

About J.D. Power and Associates

J.D. Power and Associates is a global marketing information services company operating in key business sectors across a variety of industries, including market research, automotive forecasting, performance improvement, Web intelligence, and customer satisfaction. Established in 1968, the company has been listening to consumers and business customers; analyzing their opinions and perceptions; and refining research techniques and study methodologies to offer some of the most advanced product quality, customer satisfaction, and tracking research available today. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. On April 1, 2005, J.D. Power and Associates became a business unit of the McGraw-Hill Companies.

J.D. Power and Associates is best known for its work in the automotive industry. However, in recent years, the company has expanded to serve a number of other industries, including telecommunications, travel and hotels, marine, utilities, healthcare, homebuilder, consumer electronics and financial services.

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