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London 2012: A Look Back At BMW’s Sponsorship

August 23, 2012  |  BMW Recognition

Now that the games are over, we have a full picture of just how integral BMW was to the success of the 2012 London Olympics. In keeping with the goal of making the games in London incredibly sustainable, BMW made a very important changes in its Olympic fleet, making the vehicles far more fuel-efficient and environmentally friendly. Providing everything from a 5 series hybrid to an electric bicycle, BMW truly made a concerted effort to be more than just a sponsor to these games.

Video: Behind BMW’s London Olympic Fleet


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BMW in London: More than a Sponsorship

The distinction of being named the Official Automotive Partner to the London 2012 Olympic and Paralympic Games is one that BMW has held with great pride, but for BMW, it is more than a sponsorship. By seizing the opportunity to be involved in the world’s greatest athletic events, BMW is having an impressive impact on the Olympic and Paralympic Games. With a fleet of environmentally conscious, sustainable vehicles, BMW is going beyond their responsibilities as a sponsor, and have provided nearly 4,000 low emission cars to support the athletes and organizers in their efforts to make the games run as smoothly as possible.

In addition to logistical support, BMW has gone above and beyond to support the United States Olympic Team. The company has recently been developing camera technology to capture and analyze information about human movement, in an attempt to develop some method of empowering the vehicle to detect obstacles or pedestrians. BMW provided this technology to the U.S. Olympic Team to capture data about long jumpers’ performance, allowing coaches to better understand the techniques and training requirements of their athletes. U.S. Olympian Will Claye earned the bronze medal in the long jump, showcasing the invaluable help that BMW has provided to the team. Overall, BMW has had a great positive impact on these Olympic Games, making them an efficient and awe-inspiring as possible.

Video: BMW At The Olympics

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A New Era: The New BMW i8 Takes The Crown

BMW has a long history of innovation, and their vehicles are consistently held above the competition as being not only incredibly well-performing, but also exceptionally cutting-edge. In keeping with this theme of being at the forefront of vehicle development, BMW has decided to lend their distinctive design to the latest trend in the automotive world: hybrid cars.

Part of the new plug-in hybrid BMW i line, the BMW i8 represents the best of BMW’s technological advancements and stylish vehicle design. Recent testing of the concept has been markedly successful, and the new i8 and i3 seem poised to usher in an era where sports performance and fuel efficiency are not mutually exclusive. Widely considered to become the most progressive and innovative sports car of its time, the BMW i8 has recently had the distinction of being crowned the 2012 Concept Vehicle of The Year. The award recognizes vehicle concepts that are likely to be influential in shaping the future of the automobile industry. While it is no surprise that BMW will have a hand in doing so, their new approach to the hybrid car concept has generated considerable excitement among many automobile enthusiasts. Given BMW’s history of utilizing cutting edge technology to produce products that are both efficient and stylish, we should all be excited about what the future holds for these vehicles.

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BMW Contest “0 to Desir3 in 5.9 Seconds”

July 2, 2012  |  BMW Recognition, Featured

“Test Drive Nostalgia”

Last month, BMW held a contest titled “0 to Desir3 in 5.9 Seconds”. The idea behind the contest was that anyone could enter a 5.9 second commercial for the new BMW 3 Series. 5.9 seconds was chosen because that is exactly the amount of time it takes the new 3 Series to go from 0 to 60 mph.

Of the 2,000+ clips that were entered, only 30 were considered during the final round. “Test Drive Nostalgia”, put together by Earl Duque, took home the win, and a new BMW 3 Series sedan of his own!

Check out Kuni BMW’s new 3 Series

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2012 3 Series Sedan Named IIHS Top Safety Pick

Woodcliff Lake, NJ – May 21, 2012 10:00am EDT … The Insurance Institute for Highway Safety today named the all-new 2012 BMW 3 Series Sedan a “Top Safety Pick”, continuing the company’s long-standing commitment to offering class-leading safety with each new model. In order to earn “Top Safety Pick”, a car must receive a rating of “good”, the Institute’s highest rating, in all of four tests – 40 mph frontal offset impact, side impact, rear impact protection/head restraint and rollover protection – and must be equipped [with] an electronic stability control system like BMW’s Dynamic Stability Control.

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BMW, the Official Automotive Partner of the 2012 Olympic Games

March 30, 2012  |  BMW Recognition

BMW 2012 Olympics

BMW, the Official Automotive Partner to the London 2012 Olympic & Paralympic Games, has just delivered its 40 first vehicles to be used for the summer games. These BMWs will be part an entire fleet consisting of electric, diesel and hybrid cars, and will achieve LOCOG’s strict 120g CO2/km emissions target.

Tim Abbott, Managing Director of BMW Uk said:

“BMW’s Olympic fleet needs to be varied to deal with the complex operational demands of the Games time effort. We were selected as a partner based on our ability to provide such a diverse fleet that could achieve the challenging emissions threshold as set by the LOCOG. The Games fleet will include our class leading efficient diesels, hybrids, electric vehicles and even bicycles. We are extremely proud for our cars to be involved in the London 2012 Games and are excited about seeing them in full service this summer in these eye-catching designs.”

BMW 2012 Olympics

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