BMW 5 Series a Finalist for World Car of the Year

March 18, 2011  |  BMW Recognition

2011 5 Series

There are many outstanding cars out there, but the 2011 BMW 5 Series has the edge that defines itself above the rest.  Currently it is one of three top finalists to compete for the highly coveted World Car of the Year Award, to be announced in April.  The 66 judges voting on this award are top automotive journalists from 24 different countries.

This is not the first time BMW has been nominated for the award.  In 2006, the BMW 3 Series won World Car of the Year.

Share on Facebook

BMW’s next goal…China

December 28, 2010  |  BMW Recognition, Future BMW

Currently, Audi is the number one selling premium vehicle in China. They were the first premium car company to manufacture their automobiles on Chinese soil.  But BMW is not to be left behind and is making plans to overtake Audi in China.  Mercedes-Benz is making moves to impact China as well.

Audi leads the pack with 56,970 units sold between September and November compared with 46,419 for BMW and 41,600 for Mercedes.

In the first eleven months of 2010, BMW sold 90% more vehicles than in the same period in 2009.  Needless to say, the premiun car market is increasing at a rapid pace in China.  BMW hopes to begin producing the electric-powered Mega-City vehicle by 2014 in China.  They also hope to begin production of the 3 Series on Chinese soil.  Friedrich Eichiner, BMW CFO has a simple statement, “We have a clear target: We want to become the strongest premium brand in China.”

Share on Facebook

BMW’s Newest Turbocharged Inline Six Named to Ward’s 10 Best Engine’s List

December 13, 2010  |  BMW Recognition

Woodcliff Lake, NJ – December 8, 2010… BMW’s newest turbocharged inline six-cylinder has been named one of Ward’s 10 Best Engines. For the 2011 model year, BMW’s new “N55” twin-scroll turbocharged inline six-cylinder engine was elected to the 10 Best Engines list by the Ward’s AutoWorld panel of expert judges. To win a place on the 10 Best Engines list, an engine must score highly in measures of horsepower, torque, refinement, technical relevance, and comparative data.

“BMW’s EfficientDynamics strategy is focused on building more fuel efficient engines without sacrificing performance and instantaneous response.  The new N55 twin-scroll turbo inline six shows that there is still more that can be accomplished with the internal combustion engine,” said Tom Baloga – Vice-President, Engineering US for the BMW Group. “With the ground-breaking combination of a twin-scroll turbo, high-precision direct injection and Valvetronic, it offers performance that once would have only been possible with a much larger V8 while offering further improvements in efficiency.”

The newest in BMW’s long line of inline six-cylinder engines again produces 300 horsepower and 300 lb-ft of torque and is featured in the 2011 335i, but is found through the range for the 2011 model year including the 135i and the new 535i. It also powers the 2011 X5 xDrive35i and X6 xDrive35i Sport Activity Vehicles as well as the all-new X3 xDrive35i.

As an example of efficient dynamics in action, the 2011 BMW 335i matches the 2010 model in the 0-60 sprint at 5.4 seconds but offers a ten percent improvement in efficiency according to EPA estimates.

Share on Facebook

BMW 7 Series meets Steinway & Sons

November 30, 2010  |  BMW Recognition, Events/Programs

BMW Individual 7 Series Composition

Steinway and Sons, the internationally renowned piano manufacturer has been promoting and inspiring young pianists for decades. The company works together with Steinway dealerships to host competitions for piano players 17 years old and under.  The highlight of these competitions is manifested at the International Steinway Festival, where award winners from the competitions are invited to play non-competitively in front of a large audience.

BMW will be a sponsor of these competitions in 2011.  BMW is presenting a special, limited-edition 7 Series known as the BMW Individual 7 Series Composition that will be presented at the Hamburg Factory of Steinway and Sons.  The 7 Series beautifully reflects the same majesty as a Steinway piano. Dr. Uwe Ellinghaus, Director BMW Brand Steering and BMW Brand Management commented, “We very much look forward to our partnership with Steinway & Sons, like BMW a premium brand with the highest quality standards and a passion for detail. The special-edition BMW Individual 7 Series Composition embodies the desire of both brands to combine aesthetics, comfort and technical perfection. With its aim to provide support for future talent, the BMW Group considers that promoting the Young Steinway Artists in this way is a perfect adjunct to its commitment to culture.”

Share on Facebook

BMW 5 Series Receives Five Stars in New More Stringent Crash Test

November 23, 2010  |  BMW Recognition

First results of new NCAP tests announced by National Highway Traffic Safety Administration

Woodcliff Lake, NJ –  … The all-new BMW 5 Series was one of only two vehicles to receive an overall five-star rating in the first crash tests conducted by the National Highway Traffic Safety Administration under the new, more stringent New Car Assessment Program (NCAP).

New criteria for the NCAP rating system include: more stringent side-impact tests, use of crash-test dummies of varying size (now also simulating a small adult female as well as a medium-size adult male), collection of more data, introduction of a single overall rating score and the highlighting of high-tech crash avoidance systems like electronic stability control, lane departure warning and forward collision warning.

“The performance of the new 5 Series in these tough new tests reflects BMW’s long-held belief in a holistic approach to vehicle safety that places equal emphasis on active and passive safety,” said Jim O’Donnell, President of BMW of North America. “That’s why we were the first to introduce the Head Protection System in 1997 and why we made Dynamic Stability Control, our electronic stability control system, standard on every BMW sold in the US beginning with the 2000 model year.”

The all-new 2011 BMW 5 Series is available with Lane Departure Warning, Blind Spot Detection, and Active Cruise Control with a Stop & Go feature. It is also available with Night Vision with Pedestrian Detection, a BMW first.

Every 2011 BMW 5 Series is equipped with BMW Assist which includes an enhanced Automatic Collision Notification system. This system, developed jointly with the William Lehman Trauma Center, not only contacts the emergency call center automatically in the event of a collision, but will also transmit data that will alert emergency responders to the probability of severe injury in order to help them better prepare.

Another important safety feature for drivers in colder climates is the availability of BMW’s xDrive all-wheel drive, which is now available for the 535i and 550i Sedans as well as the 535i and 550i Gran Turismo.

Click here to view Kuni BMW’s 2011 5 Series Inventory

 

Share on Facebook

BMW Dominates 2011 Kelley Blue Book’s Best Resale Value Awards

November 17, 2010  |  BMW Recognition

2011 BMW X5
Woodcliff Lake, NJ – November 17, 2010, 12:00am EDT…
The BMW brand has won Best Resale Value Luxury Brand for the 2011 model year by Kelley Blue Book’s KBB.com. In addition, the BMW X5 and BMW X6 Sports Activity Vehicles each won places on the KBB.com 2011 model year list of Top 10 Models for Best Resale Value, and the X5 xDrive35d Advanced Diesel was chosen as Best Resale Value for Hybrid / Alternative Energy Utility Vehicle. Not stopping there, the BMW X5 also won the 2011 Best Resale Value award in the Luxury Utility Vehicle category.

“At BMW, we believe our vehicles’ strong resale value is a result not only of the innovation, engineering and design aesthetics built into each one of our cars, but also the quality of the BMW ownership experience in total,” said Peter Miles, BMW of North America’s Executive Vice President of Operations. Miles accepted the awards for BMW on the eve of the 2010 Los Angeles International Auto Show, saying, “BMW vehicles serve as industry benchmarks when new then strongly influence the used-car market as they go on to satisfy additional owners. BMW resale value proves that.”

“Consumers should take a good look at the projected resale value of a car when choosing their next new-vehicle purchase, and they would be wise to carefully consider the 2011 Best Resale Value Award winning vehicles and brands on this year’s list,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com “Taking the time to research and choose vehicle makes, models and options wisely now can help new-car shoppers hold value down the road when they go to sell or trade-in the vehicle.”

Kelley Blue Book’s Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide, determined by an expert staff of automotive analysts.  These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership.  Low-volume vehicles and vehicles with a Manufacturer’s Suggested Retail Price of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.

Share on Facebook