Seeing is believing. We don’t have to tell you that the all-new 2011 X3 is the best. Here is some live footage we took this week at Kuni BMW’s X3 Difference Event that is proof of the X3′s superiority. In this competition, Audi, Lexus, Mercedes and BMW are driven onto steep blocks with rollers. The winner is the Sport Activity Vehicle that can get off the rollers the fastest.
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This is unusual, the competition is on our lot! That’s right, we are so confident in our all-new X3′s ability to wow you, that we have dared the competition to compare. Come by Kuni BMW today, March 15th, and test drive Audi, Lexus and Mercedes to compare with the X3. See for yourself the difference that makes BMW number 1.
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Jim O’Donnell Washington D.C. Auto Show January 27, 2011 Washington D.C.
Good morning and thank you for joining us.
It’s always good to come to Washington because we in the auto industry and government both have an essential role to play in enabling the precious freedom of mobility to thrive well into the future. I’m happy to say, we recognize and support this partnership and we have been delighted by the Obama Administration’s “work with” approach to do the same. Together, we can define and find answers to the most pressing challenges that will impact the future of mobility.
But there’s one other vital party in this partnership as well, and that’s the American consumer. Ultimately, he and she will define what the successful solutions will be because they vote with the most powerful tool of all – their pocketbooks. Read More
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BMW Fans Can Win a Two-Year Lease on a BMW X3 Sports Activity Vehicle
Woodcliff Lake, NJ – January 21, 2011… BMW announced today that it will launch an interactive contest tied to one of its advertisements to run during the Super Bowl on February 6, 2011. The contest, dubbed “The X3 Matchup,” will give viewers the opportunity to guess the configuration of the BMW X3 featured in the advertisement for a chance to win a Grand Prize two-year lease on the vehicle. In addition, the winner will receive a trip for two to BMW’s Spartanburg, South Carolina plant to pick up their vehicle, see where it is built and to take a two-day performance driving school class at the BMW Performance Center. Read More
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Steinway and Sons, the internationally renowned piano manufacturer has been promoting and inspiring young pianists for decades. The company works together with Steinway dealerships to host competitions for piano players 17 years old and under. The highlight of these competitions is manifested at the International Steinway Festival, where award winners from the competitions are invited to play non-competitively in front of a large audience.
BMW will be a sponsor of these competitions in 2011. BMW is presenting a special, limited-edition 7 Series known as the BMW Individual 7 Series Composition that will be presented at the Hamburg Factory of Steinway and Sons. The 7 Series beautifully reflects the same majesty as a Steinway piano. Dr. Uwe Ellinghaus, Director BMW Brand Steering and BMW Brand Management commented, “We very much look forward to our partnership with Steinway & Sons, like BMW a premium brand with the highest quality standards and a passion for detail. The special-edition BMW Individual 7 Series Composition embodies the desire of both brands to combine aesthetics, comfort and technical perfection. With its aim to provide support for future talent, the BMW Group considers that promoting the Young Steinway Artists in this way is a perfect adjunct to its commitment to culture.”
The Mille Miglia, the famous road race for veteran cars that runs from the town of Brescia in Northern Italy to Rome and back, takes three days to complete. A dream for any driver. And strenuous too. Because the route covers winding passes and interminable country roads. The engines of these veteran cars (only models from the twenties to the fifties are admitted) are often taken to the limits of performance. As are those who take part in the rally, in their non air- conditioned cabins. The sun over Italy can burn mercilessly, especially in summer. The spectators lining the route love the sight of these antiquated beauties. There are Italian sports cars, English battleships and some fine German specimens, including many BMWs. “But weren’t people amazed to see us!”, laughs Luca Ferrari, who was also taking part in the famous rally, together with his wife. The year was 2005 and it was in a car that you would not have believed capable of such a record performance – an Isetta, the famous “bubble car” from the fifties. “People kept breaking into spontaneous applause as we passed”, recounts Ferrari. There is a lot of popular support for such a midget car. “When we arrived in Rome, the procession came to a standstill. We had to take a break and my wife and I got out of the car.” Spectators stamped their feet enthusiastically as the door of the Isetta swung open and the Ferraris exited the car through the opening at the front. And what about the strenuous exertions? “The car really isn’t as cramped as it looks from the outside”, says Ferrari, “we had more room than many of the couples who were doing the trip in a sports car.” The only problem was that there was no longer room for any luggage, which is normally strapped to the back of the Isetta. The Ferraris were carrying cans of petrol instead, as “you can only fit ten litres of fuel into the tank of the Isetta and we had to top-up every 75 kilometres.” They needed the contents of the spare fuel cans too, particularly for the passages in the mountains, where there were no petrol stations to be seen. The Isetta almost came through the Mille Miglia without any difficulty. “A mere 15 kilometres from the finish, the engine suddenly went on strike”, recounts Ferrari. “I solved the problem with a screwdriver.” Not difficult for a man who works with speedboats for a living. “And the best thing about it is that nowadays, an Isetta usually costs around 15,000 euro. So we got home with the cheapest car in the entire field.” And also, one can assume, having had the biggest laugh. “We would take part in the Mille Miglia again anytime – but only in an Isetta.”
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